THE STORY OF USACG (Aftabnet Communication Group), is an ensemble of leader and pioneer companies in the marketing communication, advertising and media industry of Iran. The core of this group was established in 1999 when due to the policy changes in National television about privatization of TV commercials, Co-founders Reza Haddad and Maziyar Habibiniya chose to alter their partnership from television productions to advertising and pursue their mutual passionate dream of generating and selling innovative and creative communication ideas. Hence, they founded “Aftab Co. Advertising Agency“.
Very soon and with the support of wonderful group of clients , trust and confidence they generously invested; that enthusiastic and passionate core, grew strong and became a young groundbreaking ad agency who surprised the entire industry by standing among the top 5 agencies, ranked by the volume of annual advertising distribution in Iran. This powerful performance opened many other new doors and aided the agency to take a stand in the Media industry as well. This was the year of 2002, the very same year that “Ayeneh Aftab Media Agency” was founded.
Right after that successful year, Aftabnet became the very first and only Iranian and the 2nd Asian company who was granted with the membership of the reputable international association of “egta“, the European association of television and radio sales houses; and continued growing and expanding with the research department and modern media planning tools and techniques for television.
This steady development led the company to the point that other than the Ad Agency and the Media House, a professional and creative Production House was essential for the group to be able to walk strong in the line of sustainable development and towards the vision of the company. So, “Aftab Production House” was established in 2006 with the advanced and state of the art equipment and made Aftabnet, one of the most sophisticated groups in the full service advertising industry of Iran. With the added engine of the production house, the golden years of the group started and Aftabnet group took over the top rank of the advertising agencies in Iran for the first time, a rank that up until this day, remains for the group. [Read More...]
Aftab Co. Advertising Agency“Aftab Co.” Advertising Agency, as the main creative and strategic agency of the group, was established in 1999 and has been a strong player among the top 3 ad agencies of the country for the past 11 years. This company, as a full-service ad agency has developed a smart and flexible structure to satisfy all the needs of the clients. Through the creative advertising and strategic communication expertise, the agency has the average number of 130 comprehensive advertising campaigns per year. Aftab Co. Advertising Agency has over 80 professional staff in the following Departments:
* Relationship Management & Direct Marketing
* Clients Services: 27 Account Managers, managing the client’s projects as their advocates
* Strategy & MARCOM Department: Professional Planer consultants for messaging strategy, campaign and communication strategy and comprehensive branding and marketing activities
* Creative Department: 6 independent creative teams with 6 creative directors and 20 Copywriters
* Design Studio: 4 Design Stations with 4 art directors & 20 graphic designers
Ayeneh Aftab Media Agency“Aeyeneh Aftab” Media Agency which was established in 2002, is the media planning and buying arm of the Aftabnet Communication Group. The company has extensive experiences and superb specialty in strategic, comprehensive and objective oriented media planning. As Aftabnet is the only Iranian company as the official member of egta associations since 2002; Aeyeneh Aftab Media Agency as part of the ACG, has significant resources and access to a tremendous technical database on the brand new media planning and developing tools and techniques in European and Canadian Media sales houses. Moreover that valuable information, the relationship between the two parties has always been an added value for the group; since Aftabnet Communication Group has had the professional and academic support of the egta all along the way, to empower and arm the staff to deliver the best services possible to the clients. The following rates and records from 2014, speak for themselves:
* 208,500 Broadcasting Media Planning
* TV Commercials: 130,500 Spots | 5,580,000 Seconds
* Radio Commercials: 78,000 Spots | 2,770,000 Seconds
* 920 OOH Media Planning
* 1,500 Mix Media Planning
Aftab Production Company“Aftab” Production Company was formed in 2006 as one of the largest private independent production companies in Iran. The company grew fast these past years to the point that currently has close to 120 professional staff and production crew who use state of the art equipment and latest production technologies to produce more than 450 various kinds of high quality and creative films and TV/Radio Commercials and informational per year.
Today Aftab Production Company has grown to be one of the top production companies in the country base on the following crew and facilities:
* 8 full time and in-house production teams
* 8 Production Managers with full production details
* 8 Senior Directors with assisting the crew
* 3 film Studios
* Animation and Visual Effect Studios
* Editing, Post Production and Sound Studio
* Professional Casting Crew with a rich database of models and actors/actresses
* State of the art Filming, Photography, and Sound equipment
* Set Design Workshop
* Rich archive for Custom and Accessories
Tasvir Aftab Institute of Art & Culture“Tasvir Aftab” Institute of Art and Culture, manages many other cultural business sides of the Aftabnet Communication Group; since art and culture has always been a passion for both of ACG co-founders, Reza Haddad and Maziyar Habibiniya who have cultural and artistic academic backgrounds themselves. The institute derived from that passion; to promote and deepen the culture among the different communities and to share and present intellectual insights to the society. This entity has several other roots; each to pursue a certain interest of the founders. Here are to name a few:
Aftabnet Magazine: An intellectual art and cultural monthly magazine which is being published since August 2012; covering stories and articles on social, music, theater, cinema, and visual arts.
Aftab Theater Company: As one of the very few private theater companies in Iran, this non-profit foundation is motivated to develop creative, research and educational activities in performing and dramatic arts in both national and international levels. The Aftab Theater Company has already produced several big production plays, had performed in different Asian, European and African countries and received much valuable recognition.
Aftab Movie Production: Since 2014 Tasvir Aftab Institute of Art and Culture, embraced an opportunity to open arms towards another artistic line; Cinema. Collaborating with the director and good colleague Kaveh Ebrahimpour in producing the movie “Yahya Didn’t Keep Quite” was the first and a wonderful experience.
Aftabnetdaily website: Is an online media parallel to the Aftabnet Magazine which more over of re-publishing the magazine’s articles and profiles, has more of a multimedia approach and cover the artistic and cultural news and events on a daily basis.
Iranians’ Media Sales HouseAs the largest media Sales house in the country, Iranians’ Media Sales House has the largest Media rights in broadcasting media (TV, Radio), Outdoor and Transit Media sectors in Iran. Below are some of the media rights of this company:
* 34 Radio and 34 TV channels in 34 provinces of Iran
* Over 100 billboards and bridge-boards in Tehran (Around 6100 sqm.)
* 150 Straboards in Tehran
* 35 billboards in the newly opened highway from Tehran to the northern provinces (Marzan’abad-Chalous)
* Bus body advertising in Tehran with 1548 buses in 98 lines and 4,400,000 average daily passengers
* Inside wagon metro advertising in Tehran with 99 trains, 5 lines, 169 km and 3,794,000 average daily trips